'Build easy-to-use computers for consumers and creative professionals' - Steve Jobs

Books 2 Byte
Inside Steve's Brain
Leander Kahney

Say ‘No' to stay focussed

If you can say ‘yes' to rewinding to the past, here is Inside Steve's Brain: Business lessons from Steve Jobs, the man who saved Apple by Leander Kahney, which distils the principles that guided Jobs in launching killer products, attracting fanatically loyal customers, and managing some of the world's most powerful brands. And the first lesson is on saying ‘No' to stay focussed.

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