Gender equity

Book Mark
Media, Gender, and Popular Culture in India
Sanjukta Dasgupta, Dipankar Sinha, and Sudeshna Chakravarti
(http://www.sagepublications.com/)

Social experiments in gender equity

Originally an introverted game played in Britain and a few of her colonies, cricket has been commoditised and marketed to the maximum possible extent, aided among other factors by technology and epitomised by its latest incarnation Twenty20, write Sanjukta Dasgupta, Dipankar Sinha, and Sudeshna Chakravarti in Media, Gender, and Popular Culture in India: TrackingChange and Continuity.

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