Many choices but only one customer

Book Mark
The Old Rules of Marketing are Dead
Timothy R. Pearson
(http://www.tatamcgrawhill.com/)

It pays to stick to the core

Marketers cannot sit idly by and let others make decisions on customer service, reputation management, pricing, distribution, or the myriad other issues that must be confronted; marketing must lead, says Timothy R. Pearson in The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand & Reignite Your Business.

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