Call of the small towns and villages
In Hindi, ‘aamne saamne' means face-to-face. To Ericsson, it is the name of a ‘video telephony service' using 3G that connects migrant workers to their families. “Ericsson converted the virtually dying PCOs into public video telephony booths. This way, the consumer paid only for the minutes used, while the actual investment was made by PCO (public call office) owners,” reads one of the many stories in Rural Marketing, second edition, by Pradeep Kashyap.