Monday, October 03, 2011

Different ways of looking at the world

Book Mark
Predictable Magic
Deepa Prahalad and Ravi Sawhney
(Pearson)

Respond to consumer emotions

A leading audio products company, JBL, had a problem. After more than a decade as the leader in the portable power speaker market it created with the original EON line of portable public address (PA) speakers, JBL found its competition encroaching on the EON’s market share, as Deepa Prahalad and Ravi Sawhney narrate, in ‘Predictable Magic: Unleash the power of design strategy to transform your business’ (Pearson).

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