Monday, August 29, 2011

Human well-being and emotion

Books 2 Byte
Built to Love
Peter Boatwright and Jonathan Cagan
(http://www.tatamcgrawhill.com/)

Click, with caring

Emotion is critical to the success of all companies, including those selling technology-based products, aver Peter Boatwright and Jonathan Cagan in Built to Love: Creating products that captivate customers.

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