Wednesday, June 01, 2011

‘Brand advocacy'

Book Mark
Wiki Brands
Sean Moffitt and Mike Dover
(http://www.tatamcgrawhill.com/)

Marketers as dialogue facilitators

We have entered a new generation of brand building, where the litmus test for a thriving business is ‘Does your brand deliver genuine participation?' write Sean Moffitt and Mike Dover in Wiki Brands: Reinventing your company in a customer-driven marketplace.

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