Tuesday, June 21, 2011

B2B pricing decisions

Books of Account
Business-to-Business Marketing, second edition
Ms Ross Brennan, Mr Louise Canning, and Mr Raymond McDowell
(http://www.sagepublications.com/)

Key ethical issues in B2B pricing

Ethical issues often arise in pricing, observe Ms Ross Brennan, Mr Louise Canning, and Mr Raymond McDowell in ‘Business-to-Business Marketing,' second edition.

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