Scott Keller and Colin Price
Five A's for leaders
Achieving organisational excellence hinges on finding answers to five questions, say Scott Keller and Colin Price in Beyond Performance: How great organizations build ultimate competitive advantage. These questions are presented as 5A's, thus: Aspire (‘where do we want to go?'), assess (‘how ready are we to go there?'), architect (‘what do we need to do to get there?'), act (‘how do we manage the journey?'), and advance (‘how do we keep moving forward?'). Each of these A's is elaborately discussed in separate chapters of the book.