Tuesday, June 28, 2011

As Apple grew ...

Book Mark
The Steve Jobs Way
Jay Elliot
(http://www.jaicobooks.com/)

Marketing insights from Apple's Jobs

A section titled ‘Steve and the Art of Branding,' in The Steve Jobs Way: iLeadership for a new generation by Jay Elliot, narrates how it was the famed ad agency Chiat/Day that produced Apple's ‘1984' commercial.

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