Tuesday, May 10, 2011

The lesson for marketers

Book Mark
Sticky Marketing
Grant Leboff
(http://www.vivagroupindia.com/)

Don't waste efforts in shouting ‘out of context'

Customers are no longer sitting ducks waiting to be bombarded with marketing messages that are completely out of context and delivered at a time not of their choosing, writes Grant Leboff in Sticky Marketing.

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