Books of Account
Toyota Under Fire
Jeffrey K. Liker and Timothy N. Ogden
Crisis insights from an auto icon
When a crisis hits, a company that is simply trying to survive the crisis, to get back to the status quo ante, is never going to do better than that; but a company that is dedicated to continuous improvement, to constantly moving the goalposts to a higher level of performance, will expect much more from its crisis response, observe Jeffrey K. Liker and Timothy N. Ogden in Toyota Under Fire: Lessons for turning crisis into opportunity (McGraw Hill).