Thursday, April 14, 2011

Corporate social responsibility

Books of Account
The Music of Business
John Alexander and S. Venkataraman
(http://www.pqp.in/)

The Music of Business

It is wrong for managers to pit the interests of a company's shareholders against the interests of other stakeholders such as employees, customers, and community, and to think of successful management as making skilful trade-offs between the two. Thus write John Alexander and S. Venkataraman in The Music of Business: Corporate social responsibility and the transformative approach.

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