Thursday, April 14, 2011

Corporate social responsibility

Books of Account
The Music of Business
John Alexander and S. Venkataraman

The Music of Business

It is wrong for managers to pit the interests of a company's shareholders against the interests of other stakeholders such as employees, customers, and community, and to think of successful management as making skilful trade-offs between the two. Thus write John Alexander and S. Venkataraman in The Music of Business: Corporate social responsibility and the transformative approach.


No comments: