Tuesday, April 26, 2011

Cause vs mission

Books 2 Byte
Beyond the Mission Statement
Jim Armstrong
(http://www.macmillanpublishersindia.com/)

Find out why you do what you do

A mission statement usually says what you do and perhaps how you do it, but seldom does it say why you do what you do, says Jim Armstrong in Beyond the Mission Statement: Why cause-based communications lead to true success.

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