Monday, April 11, 2011

Challenges for the PR industry

Book Mark
Introducing Public Relations
Keith Butterick
(http://www.sagepublications.com/)

An industry with constant creative challenge

One of the reasons why the PR industry attracts many people is that it is fast-moving and intellectually stimulating and no two days are ever the same, writes Keith Butterick in Introducing Public Relations: Theory and practice.

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