Tuesday, April 26, 2011

Balance sheet, brick by brick

Books of Account
The Future Manager
Satish Khanna
(http://www.tatamcgrawhill.com/)

Top, bottom, and middle lines

The top line of any organisation is like the air we breathe, and the bottom line is like the oxygen we need, but what is also important is the middle line which is like nitrogen, writes Satish Khanna in The Future Manager, second edition.

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Cause vs mission

Books 2 Byte
Beyond the Mission Statement
Jim Armstrong
(http://www.macmillanpublishersindia.com/)

Find out why you do what you do

A mission statement usually says what you do and perhaps how you do it, but seldom does it say why you do what you do, says Jim Armstrong in Beyond the Mission Statement: Why cause-based communications lead to true success.

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Monday, April 25, 2011

Adequate savings for the retired life

Books 2 Byte
Retirement Planning
Madhu Sinha
(http://www.tatamcgrawhill.com/)

Save enough for the sunset years

One of the most important decisions a person has to take is when to retire, says Madhu Sinha in Retirement Planning: A guide for financial planners.

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Software plus services

BookValue
Google Apps Deciphered
Scott Granneman
(http://www.pearsoned.co.in/)

Reliability in a cloud

The introductory chapter of Google Apps Deciphered: Compute in the cloud to streamline your desktop by Scott Granneman opens not with Google but with Microsoft Office, describing it as the undisputed 800-pound gorilla in the office suite jungle, with millions of users and billions of dollars in sales.

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All about cell-phone usage

BookValue
The Emperor of all Maladies
Siddhartha Mukherjee
(http://www.harpercollins.co.in/)

Immersed in a changing flux of molecules

In 2004, a rash of early scientific reports suggested that cell-phones, which produce radio frequency energy, might cause a fatal form of brain cancer called ‘glioma,' reminisces Siddhartha Mukherjee in The Emperor of all Maladies: A biography of cancer.

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Question your strategy

Book Mark
Prakash Iyer
The Habit of Winning
(http://www.penguinbooksindia.com/)

Pause before pressing harder

Sales teams can be as useful as TV remote controls even while helplessly taking a lot of unfair pressure. That can be one of the reassuring lessons for marketers from The Habit of Winning by Prakash Iyer.

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Tuesday, April 19, 2011

The trend lines of data

Manage Mentor
Chicken Lips, Wheeler-Dealer, and the Beady-Eyed M.B.A
Frank Farwell
(http://www.wiley.com/)

Follow the numbers

To entrepreneurs, a college course in statistics may seem unexciting, but that is what finds special mention in Chicken Lips, Wheeler-Dealer, and the Beady-Eyed M.B.A.: An entrepreneur's wild adventures on the New Silk Road by Frank Farwell.

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Driving change in Toyota

Books of Account
Toyota Under Fire
Jeffrey K. Liker and Timothy N. Ogden
(McGraw Hill)

Crisis insights from an auto icon

When a crisis hits, a company that is simply trying to survive the crisis, to get back to the status quo ante, is never going to do better than that; but a company that is dedicated to continuous improvement, to constantly moving the goalposts to a higher level of performance, will expect much more from its crisis response, observe Jeffrey K. Liker and Timothy N. Ogden in Toyota Under Fire: Lessons for turning crisis into opportunity (McGraw Hill).

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Monday, April 18, 2011

Online marketing

Book Mark
Your Idea, Inc
Sandy Abrams
(http://www.vivagroupindia.com/)

Guide to getting your ideas come to life

In today's high-tech world, when consumers spend billions of dollars online, your product needs to be there, urges Sandy Abrams, in Your Idea, Inc.

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Thursday, April 14, 2011

Corporate social responsibility

Books of Account
The Music of Business
John Alexander and S. Venkataraman
(http://www.pqp.in/)

The Music of Business

It is wrong for managers to pit the interests of a company's shareholders against the interests of other stakeholders such as employees, customers, and community, and to think of successful management as making skilful trade-offs between the two. Thus write John Alexander and S. Venkataraman in The Music of Business: Corporate social responsibility and the transformative approach.

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Embrace competition

Books 2 Byte
Homi Bhabha and the Computer Revolution
R.K. Shyamasundar and M.A. Pai
(http://www.oup.com/)

From Babbage to Bhabha

The Apsara and TIFRAC design teams were working together and interacting regularly. There was much jubilation when Apsara went critical for the first time,” narrates P.V.S. Rao in the opening essay of Homi Bhabha and the Computer Revolution edited by R.K. Shyamasundar and M.A. Pai.

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Wednesday, April 13, 2011

Reminiscing the financial crisis ...

BookValue
Dice Have No Memory
William Bonner
(http://www.wiley.com/)

If you find economists holding their heads up at cocktail parties, pretending to know what they are talking about, trouble may not be far away. For, that is when, you would also find politicians spending even more money that did not belong to them, and consumers enjoying a standard of living they cannot afford, as instructs William Bonner in Dice Have No Memory: Big bets and bad economics from Paris to the Pampas.

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Monday, April 11, 2011

Challenges for the PR industry

Book Mark
Introducing Public Relations
Keith Butterick
(http://www.sagepublications.com/)

An industry with constant creative challenge

One of the reasons why the PR industry attracts many people is that it is fast-moving and intellectually stimulating and no two days are ever the same, writes Keith Butterick in Introducing Public Relations: Theory and practice.

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Wednesday, April 06, 2011

Green initiatives

Books of Account
Green IT For Sustainable Business Practice
Mark G. O'Neill
(http://www.vivagroupindia.com/)

Be ‘green' to stay out of the red

There are many ways in which an organisation can reduce the carbon footprint of its computing operation, assures Mark G. O'Neill in ‘Green IT For Sustainable Business Practice'.

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Tuesday, April 05, 2011

The mantra of Hoffman

Books 2 Byte
Creative Genius
Peter Fisk
(http://www.wiley.com/)

Immerse yourself in innovation

After a number of conventional business development roles, including launching and being responsible for the ISP Get2Net and as CEO of the everyday.com portal, Zennström got together with Danish business partner Janus Friis to launch Kazaa, a free peer-to-peer music download service that, in those pre-iTunes days, created quite a stir in the music business, narrates Peter Fisk in Creative Genius: An innovation guide for business leaders, border crossers and game changers.

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Monday, April 04, 2011

Pay attention to the trend

BookValue
The Day After the Dollar Crashes
Damon Vickers
(http://www.wiley.com/)

When a currency collapses

The ominous opening line of The Day After the Dollar Crashes: A Survival Guide for the Rise of the New World Order by Damon Vickers is that we are at ‘a crossroads of immense proportions.'

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Message for event managers

Book Mark
The Event Manager's Bible
D. G. Conway
(http://www.vivagroupindia.com/)

Ensuring effectiveness of events

One of the apparently less dramatic chapters in The Event Manager's Bible: The complete guide to planning and organising a voluntary or public event,' revised and updated third edition, by D. G. Conway, is about ‘strip down/ clear up.'

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