Wednesday, March 23, 2011

Business ethics

Books of Account
Management for Social Enterprise
Bob Doherty, George Foster, Chris Mason, John Meehan, Karon Meehan, Neil Rotheroe, and Maureen Royce
(http://www.sagepublications.com/)

Sustainable experiments in the social sphere

An interesting case study about business ethics in Management for Social Enterprise is that of Divine Chocolate Ltd. Its mission is to ‘improve the lives and opportunities of small-scale cocoa farmers in West Africa by establishing a dynamic, branded fair trade chocolate marketing company in the large UK chocolate market, thus putting the farmers higher up the value chain.'


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