Books of Account
What I Didn't Learn in Business School
Jay B. Barney and Trish Gorman Clifford
Towards competitive advantage
Does VRIO sound like the name of a new car or a mobile phone? Well, it stands for ‘valuable-rare-imitable-organisation,' a framework to evaluate whether or not a strategy is likely to be a source of sustained competitive advantage. A strategy is valuable when it increases a firm's revenues or reduces its costs, explain Jay B. Barney and Trish Gorman Clifford in ‘ What I Didn't Learn in Business School: How strategy works in the real world' ( Harvard).