Monday, February 07, 2011

‘Needs' vs ‘wants'

BookValue
Brand Busters
Chris Wirthwein
(http://www.macmillanpublishersindia.com/)

People are not dots on a line graph

How to become a really good marketer in just about a minute? By remembering that you are not talking to data points but to people, says Chris Wirthwein in Brand Busters: 7 common mistakes marketers make.

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