Wednesday, February 02, 2011

The CEO 'misunderstandings'

BookValue
The Brutal Truth About Asian Branding
Joseph Baladi
After interviewing more than a hundred Chief Executive Officers (CEOs) and other C-level executives from multinational companies, regional conglomerates, and small and medium enterprises (SMEs) in more than half a dozen Asian countries – from mainland China to Singapore, and from India to Korea, what does Joseph Baladi find as the most obstructive hurdle preventing mediocre and good Asian companies from breaking through a decades-long glass ceiling and achieving brand greatness? Myopic CEO leadership, he declares, in ‘ The Brutal Truth About Asian Branding: And how to break the vicious cycle'.

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