Monday, January 24, 2011

Indian retailing

Book Mark
Winning Strategies for the Indian Market
Anuradha Dayal-Gulati and Dipak Jain

The retail reformat

While the kiranas and local vendors will continue to play an important role in Indian retailing, the lure of lower prices, better quality, and wider selection offered by larger retailers may be more attractive than the convenience of proximity and the customer rapport that local vendors have thus far relied on, prophesies an essay included in Winning Strategies for the Indian Market edited by Anuradha Dayal-Gulati and Dipak Jain.


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