Saturday, January 01, 2011

The 'Exposure effect'

Book Mark
The Art of Choosing
Sheena Iyengar
(http://www.hachette.co.uk/)

Do we make fashion, or does fashion make us?

In the past, retailers tried to figure out which styles would be popular by keeping track of what the major fashion designers debuted on the runways in Paris, Milan, London, and New York, reminisces Sheena Iyengar in The Art of Choosing.

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