Tuesday, January 04, 2011

Companies that count rather than make

Don't Count on It!
John C. Bogle
( http://www.wiley.com/)

Dangerous worship of hard numbers

Numbers are a necessary tool and a vital one, but they are a means and not an end; a condition necessary to measure corporate success, but not a condition sufficient, writes John C. Bogle in Don't Count on It!'.


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