Monday, December 13, 2010

‘Rule of thumb' for marketers

Books 2 Byte
Everything I Know about Marketing I Learned from Google
Aaron Goldman
(http://www.tatamcgrawhill.com/)

Twenty lessons from Big G

The twenty ‘Googley Lessons' to future-proof your marketing, as Aaron Goldman sums up in Everything I Know about Marketing I Learned from Google are: Respect relevancy, covet crowds, stay simple, match mindsets, anchor audiences, infrequently interrupt, covet content, try testing, tackle tracking, deify data, behold brands, utilise USPs, comprehend competition, question queries, stay sexy, associate altruism, activate assets, snatch shelf space, spin stories, and scale SEM.


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