Sunday, December 19, 2010

Innovation leaders need to be creative but not crazy

Books 2 Byte
Innovation
Tim Coffey, Dave Siegel and Mark Smith
(http://www.macmillanpublishersindia.com/)

Four attributes of Chief Innovation Officer

One of the biggest innovation myths out there is that the iPod was a new product, write Tim Coffey, Dave Siegel and Mark Smith in Innovation: Myths and mythstakes. They explain that every single piece of the iPod product already existed and in fact was sourced elsewhere by Apple.

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