Books of Account
Islands of Profit in a Sea of Red Ink
Jonathan L. S. Byrnes
Redefine CFO as Chief Profitability Officer
Embedded unprofitability is a huge issue in every company, rues Jonathan L. S. Byrnes in Islands of Profit in a Sea of Red Ink. The three resulting problems, as he lists, are that the reported profits are much lower, often half of what they could be; the best customers generally receive only average service, which raises a critical risk of competitors picking off the profitable piece of the business by offering better service; and the company loses the opportunity to shift resources to the highest payoff activities.