Friday, December 10, 2010

Characteristics of the brands-to-come

Book Mark
Youngme Moon

Three features of tomorrow's brands

How will tomorrow's brands be? Taking up this forward-looking poser, Youngme Moon speculates that the first characteristic future brands will share is that they will offer something that is hard to come by. In an age in which consumers can choose among a proliferation of products and services that exceeds anything they could ever want or need, what is there left that is scarce, she wonders in ‘ Different: Escaping the competitive herd'.


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