Wednesday, November 10, 2010

Employee empowerment

Book Mark
The Power of Co-Creation
Venkat Ramaswamy and Francis Gouillart
(Free Press)

Innovations through employee engagement

As enterprises embrace the concept of engaging their employees through co-creative organisational processes, they begin to see the positive effects of reduced dependence on top-down processes, write Venkat Ramaswamy and Francis Gouillart in The Power of Co-Creation (Free Press). They find HCL to be an example of such a transformation, built around the ‘employees first, customers second' (EFCS) model.

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