The Power of Co-Creation
Venkat Ramaswamy and Francis Gouillart
Innovations through employee engagement
As enterprises embrace the concept of engaging their employees through co-creative organisational processes, they begin to see the positive effects of reduced dependence on top-down processes, write Venkat Ramaswamy and Francis Gouillart in The Power of Co-Creation (Free Press). They find HCL to be an example of such a transformation, built around the ‘employees first, customers second' (EFCS) model.