Monday, November 29, 2010

Branding an experience

Book Mark
Experiential Marketing (EM)
Subhashini Kaul
(http://www.vivagroupindia.com/)

The `experience' edge

Experiences, by their very nature, are too complex to be enumerated as comprising any `list' of elements; and the attractiveness of `experiential marketing' is precisely because experiences embody the whole set of direct and indirect interactions between a brand and a consumer, writes Subhashini Kaul in Experiential Marketing (EM): Myths and realities.

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