Monday, November 01, 2010

Flying facts

Books of Account
Flying High in a Competitive Industry
Loizos Heracleous, Jochen Wirtz, and Nitin Pangarkar
( http://www.tatamcgrawhill.com/)

How not to bleed when flying

What makes Singapore Airlines (SIA) profitable in an otherwise dismal industry? This is the question that Loizos Heracleous, Jochen Wirtz, and Nitin Pangarkar explore in Flying High in a Competitive Industry, revised edition.

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