Monday, November 01, 2010

Marketing fitness

Book Mark
Instant Recess
Toni Yancey
(http://www.ucpress.edu/)

Towards fitness on a large scale

The time is ripe to create a groundswell of support for making physical activity an essential ingredient of daily life for our own personal and collective good, says Toni Yancey in Instant Recess: Building a fit nation 10 minutes at a time. To improve fitness on a large scale, we require modest changes in physical activity through low-intensity intervention, and then move to the radical restructuring of the physical, social, and cultural environments needed to permanently and consistently support active lifestyles, she suggests.

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