Tuesday, October 19, 2010

Simple, but not simpler

Books of Account
The Invisible Gorilla
Christopher Chabris and Daniel Simons
( http://www.harpercollins.co.in/)

Steer clear of illusions about financial system

Throughout the history of financial markets, investors have formed theories to explain why some assets go up and others go down in value, and some writers have promoted simple strategies derived from these models, observe Christopher Chabris and Daniel Simons in The Invisible Gorilla.

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