Monday, October 04, 2010

The 'mobile channel'

Books 2 Byte
The March of Mobile Money
Sam Pitroda and Mehul Desai

The silver bullet for financial and social inclusion

Technology is playing an important role in creating an empowered demographic, write Sam Pitroda and Mehul Desai in The March of Mobile Money: The future of lifestyle management (Harper). They see the growth of mobile telephony engendering a new power group, a billion connected people, a group that is ‘slowly but surely heralding a paradigm shift in the growth and development story of the country.'


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