Tuesday, October 26, 2010

Marketing in the future

Book Mark
Brand New World
Max Lenderman
(http://www.jaicobooks.com/)

Human insights for global hypermarkets

The world is poor, and the meek shall inherit the mall,' is the instructive title of a chapter in Brand New World by Max Lenderman. Emerging markets such as India, and the emergent consumers from rural and non-urban areas stoking the growth in these markets, are blazing new and unique ways in the world of goods and services, the author notes.

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