Tuesday, October 26, 2010

Marketing in the future

Book Mark
Brand New World
Max Lenderman

Human insights for global hypermarkets

The world is poor, and the meek shall inherit the mall,' is the instructive title of a chapter in Brand New World by Max Lenderman. Emerging markets such as India, and the emergent consumers from rural and non-urban areas stoking the growth in these markets, are blazing new and unique ways in the world of goods and services, the author notes.


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