Tuesday, October 19, 2010

A guide to building support around ideas

Book Mark
John P. Kotter and Lorne A. Whitehead

Four ways to kill a good idea

Anguished at the massacring of genuinely good ideas all the time for all sorts of reasons, John P. Kotter and Lorne A. Whitehead have written Buy-in (Harvard) as a guide to building sufficiently strong support around your ideas so that successful action follows. The first part of the book is a story about getting buy-in for an idea – a simple, imaginative, and useful one – but not before it gets ‘slammed again and again with misinformed, unfair, and outrageous concerns and questions, any of which could have wounded or killed it'.


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