Monday, September 27, 2010

Structuring data for analysis

Books 2 Byte
Analytics at Work
Thomas H. Davenport, Jeanne G. Harris, and Robert Morison
(Harvard)

Going beyond ‘golden gut'

If you are a manager who is adamant at relying on your ‘golden gut' or intuition to make decisions, this book is not for you: Analytics at Work by Thomas H. Davenport, Jeanne G. Harris, and Robert Morison (Harvard). The authors concede that sometimes intuitive experience-based decisions work out well, but they hasten to warn that often such decisions either go astray or end in disaster.

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