Moving on to people-centric 3 Ps
Move from the old product-centric 4 Ps - product, price, place, and promotion - to passion, purpose and personality, the people-centric 3 Ps, says Dan Hill in About Face. Why? Because emotions rule decision making, he adds. Whereas 20th century marketing was largely about being `onmessage' (that is, about getting talking points consistently right), marketing in this century can be successful by being `on-emotion,' assures Hill.