Monday, September 20, 2010

Emotions rule decision making

Book Mark
About Face
Dan Hill

Moving on to people-centric 3 Ps

Move from the old product-centric 4 Ps - product, price, place, and promotion - to passion, purpose and personality, the people-centric 3 Ps, says Dan Hill in About Face. Why? Because emotions rule decision making, he adds. Whereas 20th century marketing was largely about being `onmessage' (that is, about getting talking points consistently right), marketing in this century can be successful by being `on-emotion,' assures Hill.


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