Monday, September 13, 2010

Business approaches

Book Mark
Strategic Marketing
S. Shajahan
(http://www.vivagroupindia.com/)

Tangibly respond to intangible competition

Marketing in India was easier in the 1990s than now, reminisces S. Shajahan in Strategic Marketing: Text and Cases. That was an age when markets were more monolithic, a few companies competed, and buying tastes were much more uniform, he adds.

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