Books of Account
Philip Chacko, Christabelle Noronha, and Sujata Agrawal
Cracking the cost code
Ratan Tata's gut reaction when he saw the Financial Times story in 2003 — that Tatas were planning to manufacture a Rs 1 lakh car — was to issue a rebuttal, to clarify that that was not quite what his casual comment at the Geneva Motor Show meant. Then he thought that the figure had sprung from what he had mentioned about an affordable car at around $2,500 being on the company's agenda for the future. So why not just take that as a target, he decided, but the people at Tata Motors were aghast, narrate Philip Chacko, Christabelle Noronha, and Sujata Agrawal in Small Wonder: The making of the Nano (Westland).