50 Ways to Make Google Love Your Web site
Steve Johnston and Liam McGee
It pays to be useful
Create your Web site for your users, advise Steve Johnston and Liam McGee in `50 Ways to Make Google Love Your Web site'. Every design decision should be referred back to what we know about the users of the site, not simply to the beliefs, prejudices or even brilliant insights of the site owner or the site's designer, the authors urge.