Monday, August 16, 2010

A unifying national force

Books 2 Byte
Globish
Robert McCrum
(http://www.landmarkonthenet.com/)

Speak “Global English'

Thomas Friedman's ‘Eureka moment,' as you may recall, came in Bangalore when Nandan Nilekani, the then CEO of Infosys, used the phrase ‘the playing field is being levelled' to describe the new opportunities available to the India-based computer company. Reminiscing this, Robert McCrum writes in Globish: How the English language became the world's language, how in the new knowledge economy, cities such as London, Boston, San Francisco, Kuala Lumpur, and Bangalore, could all be linked simultaneously, offering a new challenge as much for a modernising India as for a globalising America.

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