The New Science of Retailing
Marshall Fisher and Ananth Raman
Stories of success in selling
Say `technology' and you can see the majority wince at the thought of what new buttons and bugs they may have to endure. Yet, it is possible to make a song and dance of your new IT initiatives. Take, for instance, the Metro of Germany, which was experimenting with ways to use RFID (radio-frequency identification) technologies in its stores.... Akin to PDAs (personal digital assistants), these handheld devices helped shoppers find products and provided in-depth information on goods, including such details as nutritional values and features, narrate Marshall Fisher and Ananth Raman in The New Science of Retailing.