Lynne C. Lancaster and David Stillman
Understanding the new generation
P arenting, entitlement, meaning, great exectations, the need for speed, social networking, and collaboration are the seven trends that make up the ‘millennial generation,' say Lynne C. Lancaster and David Stillman in The M-Factor. The leading edge of this generation, born between 1982 and 2000, began showing up in part-time jobs in the late nineties, and will continue being a force to reckon with over the next decade and beyond, the authors note. They find that the ‘millennials' — sometimes called Generation Y, GenNext, the Google Generation, the Echo Boom, or even the Tech Generation — compose the fastest-growing segment of workers today.