Wednesday, July 14, 2010

Income and expenditure

Book Mark
How India Earns, Spends and Saves
Rajesh Shukla
(http://www.sagepublications.com/)

Changing dynamics of the Indian marketplace

Given that rural India today contributes 56 per cent to total national income, 57 per cent to total expenditure and 33 per cent to surplus income, marketers are more than justified in reaching out to rural households, writes Rajesh Shukla in How India Earns, Spends and Saves: Unmasking the Real India.

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