Monday, June 14, 2010

Characteristics of information products

Book Mark
The Price Advantage
Walter L. Baker, Michael v. Marn, and Craig C. Zawada
(http://www.wiley.com/)

Pricing information products

Shrink-wrap tax software, video games, enterprise resource planning (ERP) platforms, software embedded in physical devices such as mobile phones and automotive engines, hosted applications of the type sold in the form of SaaS or software as a service. How do you price these products? You may find answers in The Price Advantage, second edition by Walter L. Baker, Michael v. Marn, and Craig C. Zawada.

More

No comments: