The Price Advantage
Walter L. Baker, Michael v. Marn, and Craig C. Zawada
Pricing information products
Shrink-wrap tax software, video games, enterprise resource planning (ERP) platforms, software embedded in physical devices such as mobile phones and automotive engines, hosted applications of the type sold in the form of SaaS or software as a service. How do you price these products? You may find answers in The Price Advantage, second edition by Walter L. Baker, Michael v. Marn, and Craig C. Zawada.