Monday, June 21, 2010

Beating the 'traps'

Books 2 Byte
Beating the Commodity Trap
Richard A. D'Aveni

Of traps and threats

Deterioration, proliferation, and escalation are the three traps that threaten a firm's markets, says Richard A. D'Aveni in Beating the Commodity Trap. The Wal-Mart effect, the rise of China, offshoring and outsourcing to low-cost countries, recession, eroding consumer loyalty, discontinuous technological revolutions, and other relentless forces of hyper-competition are eroding and unseating the price and benefit positions of leading products in almost every market, he adds.


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