'Apple's model is a reverse of Gillette's'

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Seizing the White Space
Mark W. Johnson
(http://www.harvardbusiness.org/)

Explore the white space

A lot has been said about Amazon, one of the few winners from the dotcom bubble which continued to blaze a trail of impressive growth, but an unexamined facet of its high-profile success is its unabashed embrace of transformational growth in its ‘white space,' says Mark W. Johnson in Seizing the White Space.

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