Thursday, May 13, 2010

The two emotional extremes of an investor

Say Cheek
The Little Book of Bulletproof Investing
Ben Stein and Phil DeMuth
( http://www.wiley.com/)

Knowing the nut behind the wheel

Two devils toss investors back and forth between their pitchforks: One is greed, and the other, fear. Thus write Ben Stein and Phil DeMuth in The Little Book of Bulletproof Investing. The authors explain that according to this model of investor psychology, the prudent investor is the one who chooses a moderate course, being neither inordinately greedy nor disproportionately fearful.

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