The Little Book of Bulletproof Investing
Ben Stein and Phil DeMuth
Knowing the nut behind the wheel
Two devils toss investors back and forth between their pitchforks: One is greed, and the other, fear. Thus write Ben Stein and Phil DeMuth in The Little Book of Bulletproof Investing. The authors explain that according to this model of investor psychology, the prudent investor is the one who chooses a moderate course, being neither inordinately greedy nor disproportionately fearful.