Tuesday, May 25, 2010

Barriers to the success

Book Mark

The Little Blue Book of Marketing

Paul Kurnit and Steve Lance

(http://www.landmarkonthenet.com/)

Know who or what is in your way

You may know about your strengths and the mission. But it is also crucial that you know who or what is in your way, say Paul Kurnit and Steve Lance in The Little Blue Book of Marketing. Some of the key questions they ask you to consider are: What are the barriers to your success? How will you overcome the various obstacles? Who are your competitors?

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