The Little Blue Book of Marketing
Paul Kurnit and Steve Lance
(http://www.landmarkonthenet.com/)
Know who or what is in your way
You may know about your strengths and the mission. But it is also crucial that you know who or what is in your way, say Paul Kurnit and Steve Lance in The Little Blue Book of Marketing. Some of the key questions they ask you to consider are: What are the barriers to your success? How will you overcome the various obstacles? Who are your competitors?
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