Winning in Emerging Markets
Tarun Khanna and Krishna G. Palepu
Surviving ‘institutional voids' in markets
The most important feature of any market is the ease with which buyers and sellers can come together to do business, note Tarun Khanna and Krishna G. Palepu in Winning in Emerging Markets: A road map for strategy and execution. “In developed markets, a range of specialised intermediaries provide the requisite information and contract enforcement needed to consummate transactions. Most developing markets fall short on this count,” they add.